Hand in Hand Soap was conceived in 2011 by two social entrepreneurs who believe that business can do so much more than just make money. Understanding the difficulty that most non-profits face trying to obtain funding, married couple Courtney and Bill set out to start a business based on sustainable giving. By directly tying charitable donations to the sale of an everyday product, Hand in Hand is able to give soap and clean water to those in need and save lives without depending on a single donation. For every product purchased, Hand in Hand donates a bar of soap and provides a month of clean water to children in need.
While the primary mission of Hand in Hand is saving lives, they immediately realized the environmental responsibility that goes along with creating and selling bath and body products. "Understanding our environmental impact, we set out from day one to create a products which were as eco-friendly as possible. We wanted to be proud of and develop a product that was made with sustainable resources, and harvested ethically. As such, our products are as natural and fair trade as we can make them. "To have a product that is truly eco-friendly, means more than just having natural ingredients. We have found that many natural soaps use ingredients that ultimately come from intentionally cleared rainforests, which was something that we wanted no part in. Every ingredient in our soap is not only natural, but it is harvested and grown in an environmentally friendly way."